Volvo Cars
Deliverables: restructuring the phone system, optimizing branding and the website, implementing SEO and PPC strategies, introducing social media, print media including targeted mailers and business cards, producing videos, creating event display materials, sending email blasts, providing photography services, and offering image consulting – such as office redesign and restructuring the CRM (which involved setting up and optimizing the existing system, enhancing follow-up procedures, and improving closing rates through effective BDC team training).
The Project: To boost the dealership's profitability, we launched a comprehensive overhaul of their marketing and operations spanning the parts and service department to sales. An audit helped us identify key problems, revealing that minimal profits stemmed from both marketing and operational inefficiencies. We managed staffing needs, from hiring to establishing a framework for the BDC team and providing sales training. Through PPC, Volvo experienced an 80% surge in online traffic and qualified leads, enabling us to connect with their target demographic in a way previously unachievable. Over two years, we successfully enhanced the dealership's profitability and performance, increasing monthly sales from 15 to 100 cars. After just the first year, sales rose to 60 cars per month.