High-performing website for a media agency
Creating a high-performing website for a performance-driven media agency, Known Media specializes in acquiring new customers and leveraging first-party data through targeted email, social, and native advertising. They utilize their proprietary software to help brands and businesses gain valuable new users. As an innovative and tech-savvy company, they sought our services to design a modern website that accurately reflected their identity and conveyed their brand narrative.
To simplify a complex and technical process, we incorporated icons, infographics, and animations. This allowed us to create visual mock-ups of advertisement placements, demonstrating how Native, Email, and Social advertising can effectively drive new customer acquisition. We used SVG animation for graphic elements to create momentum and energy in the narrative, delivering a modern, lightweight solution that supports page loading speed and adheres to strict Google SEO requirements.
Our focus was on developing a dynamic and contemporary technology solution. Given the industry's role in producing some of the most widely read advertising, it was crucial to present the product prominently and create a tailored method of showcasing their work to enhance their content. We aided in transitioning to a more web-friendly content strategy, crafting new messaging and adopting a bold tone of voice aimed at the tech-savvy clients they serve. The final design is striking and engaging, centered around a key message that emphasizes their innovative performance-based model. The website is built on the modern, lightweight CraftCMS platform, providing a user-friendly and agile solution suitable for the 21st Century.