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nowthen

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Overview

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2023

Year Founded

ABOUT NOWTHEN

We bring bold visions to fruition.

nowthen is a strategic design firm that assists organizations in transforming their future aspirations into impactful products and services. We partner with various clients, from solo entrepreneurs with just an idea to established companies aiming to introduce new offerings, and everything in between. By combining design and strategy in a distinctive way, we guide them in challenging their assumptions, clarifying their vision, and refining their processes to create innovative, desirable, and forward-thinking products and services. Based in Tokyo but operating globally, our specialties include product design, product strategy, design research, user experience, brand identity, business model design, innovation processes, and entrepreneurship.
LANGUAGES SPOKEN
EnglishJapanese
HIGHLIGHTS

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2023

Year Founded

Services
Focus
Industries
Clients
Services Provided
50% Product UX Strategy
30% UX Research & Usability Testing
20% Wireframing & Prototyping
70% Brand Identity Design
30% Brand Guidelines Development
60% Business Model Design & Validation
40% Go-to-Market Strategy

About the Team

OUR STORY
Based in Tokyo, we are a dedicated design studio specializing in partnering with startup founders to transform initial traction into sustainable growth. Our approach combines strategic thinking, agility, and expert execution, tailored specifically to the needs of early-stage ventures. We craft distinctive brands, develop high-converting websites, and create innovative products that redefine market categories. Our proven methodologies are designed to build consumer trust, accelerate product adoption, and enhance perceived scale, enabling startups to ship confidently and efficiently. Committed to genuine collaboration, our tight-knit team of experienced creatives and strategists invests deeply in each project, helping startups elevate their presence and impact within competitive industries.

Projects & Clients

Project Size & Rate
Average Hourly Rate

$100 - $149/hr

Locations

Headquarters

Jingumae 6-23-5 Kuwano Bld 2F

Shibuya, Tokyo, Japan 150-0001
Goodisnotgoodenough.