Founded in Dubai in 2019, Novasoft began as a small team driven by the belief that enterprise software should simplify work and be backed by deep industry understanding. Starting with Microsoft Dynamics and focusing initially on retail and distribution, the company quickly expanded its capabilities through partnerships, including the LS Retail Diamond Partner status. By 2021, Novasoft grew its presence across four countries, enabling continuous project progress across time zones. Achieving Microsoft Solutions Partner status and maintaining LS Retail's highest tier through 2026, Novasoft combines expert consulting with proprietary industry-grade products and AI co-pilots. Serving over 100 organizations across multiple continents and industries, its approach emphasizes accountability, long-term partnerships, and delivering honest, tailored solutions to streamline global business systems.