Patrick, a British native with a business management degree from a U.S. university, combined his passion for psychology and creative problem-solving to establish Nova Social. After five years as a professional basketball player across seven countries, he transitioned into marketing to support local businesses in promoting their messages effectively. Recognizing that passionate entrepreneurs often lack time for marketing, Patrick founded Nova Social to bridge this gap. He believes in prioritizing brand awareness and customer loyalty to deliver meaningful returns on investment. Now residing in Amherst, Nova Scotia, with his family, Patrick also authored four personal development books and inspires thousands globally through his keynote speeches and social media presence.