NorthPoint

NorthPoint is a marketing consultancy that specializes in cryptocurrency and operates out of Helsinki, Finland, providing services to global companies in crypto, Web3, AI, and fintech. The firm is headed by Jukka Blomberg, a former Chief Marketing Officer of international cryptocurrency exchanges, who brings over 15 years of marketing and leadership experience, along with a proven history of building marketing teams of over 30 members and attracting millions of users. NorthPoint offers three standardized service levels: - **AI Crypto CMO (subscription, starting at €2,500/month)**: This includes the NorthPoint AI toolkit accompanied by a review from an expert CMO for each output, ideally suited for pre-Series A crypto companies. - **CMO Operating System (90-day installation, starting at €55,000)**: NorthPoint establishes and manages the marketing function for 90 days before transitioning it to your team, providing documentation, hiring guides, and a pre-installed AI toolkit. - **Fractional Crypto CMO (retainer, starting at €15,000/month)**: This option offers a part-time senior CMO for crypto, Web3, and AI companies, allowing for quicker placement and lower risk compared to hiring a full-time CMO, with instant productivity. The service includes access to open-source playbooks. NorthPoint shares its fundamental methodology as installable skills, which include the MiCA Marketing Self-Audit (a compliance checklist with 40 criteria for EU crypto marketing) and the Crypto CMO AI Stack, both available for free and customizable at northpoint.fi/resources. Their projects encompass various areas such as go-to-market strategies, marketing team structures and recruitment, growth loop design, performance marketing, community-driven growth, exchange listing campaigns, MiCA-compliant EU campaign formulation, and AI-enhanced marketing processes. Clients can request to be invoiced in BTC, ETH, USDC, or USDT.