Website Development & SEO project for XL Joinery
XL Joinery is one of the top suppliers of timber doors and related products in the UK. They engaged Northern Media to redesign their website to create a modern, user-friendly platform focused on consumers and capable of generating leads for their stockists. Additionally, XL Joinery aimed to establish a portal for builders' merchants to check inventory, download necessary information, and request marketing materials such as brochures and point-of-sale items. Collaborating closely with XL Joinery, Northern Media crafted a detailed specification document emphasizing functionality, design, and user experience, while also setting targets for traffic, inquiries, and growth. The new website was designed with consumers in mind, prioritizing their journey through the site. Although XL Joinery does not sell directly to consumers, the site was developed with e-commerce principles, allowing users to search for and select products, configure their doors online, and submit their specifications to the nearest local builders' merchant. A custom lead management system centralized all inquiries, enabling XL Joinery to track web inquiry data and generate precise reports on products, merchant activities, and sales. Northern Media also created a merchant system that allowed stockists to log in and access real-time inventory levels. Following the launch of the new website, XL Joinery experienced a noteworthy rise in inquiries, generating £1.5 million in leads during the first year, alongside a 139% increase in new visits, a 124% increase in hits, and an average of 1,400 inbound leads.