North Street Creative

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Overview

$25,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

ABOUT NORTH STREET CREATIVE

Crafting first and lasting impressions

North Street is a privately-owned creative studio specializing in branding and design, located in New York City and Providence, RI. We assist organizations in enhancing audience engagement and retention by developing outstanding brand identities, websites, content, campaigns, and marketing collateral. Established in 2010, North Street comprises an award-winning, multidisciplinary team of visual designers, strategists, content developers, and engineers. Our expertise spans the professional services, financial services, nonprofit, and consumer sectors.

LANGUAGES SPOKEN

EnglishSpanish

HIGHLIGHTS

$25,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

40% Brand Identity Design

30% Logo Design

20% Marketing Collateral Design

10% Graphic Design

40% Web App UI Design

40% Product Design

20% Other Design

50% Custom Web Application Development

About the Team

OUR STORY

Celebrating its 12th anniversary in June 2023, North Street has grown significantly since its inception, with team members spread across four countries and nine US states. Founded by Tom Conlon, who is color blind, the company has maintained enduring client relationships, including their very first client from 2010. Originating in a coworking space before WeWork's emergence, they've operated from unique offices, such as a former printer closet. North Street's creativity shines through in ventures like developing an early Instagram API third-party app and even launching their own microbrew brand, South Street Brewing Co. Led by inventive minds like Creative Director Sean Tice, a patent holder, the firm prides itself on thoughtfully transforming organizations by learning from their competitors. Their journey

Portfolio

Free + Fair Litigation Group

Supporting a legal advocacy organization in their efforts to safeguard democracy, the Free + Fair Litigation Group is a newly established nonprofit law firm dedicated to combating authoritarianism in the United States. North Street was tasked with establishing Free + Fair Litigation Group (FFLG) as a prominent entity in the struggle to defend democracy, rights, and safety. Their visual identity needed to convey the seriousness of their mission while also appealing to potential donors and maintaining professionalism. This called for a departure from the clichéd and typical patriotic colors, imagery, and themes often associated with similar litigation groups. The final visual identity is both bold and refined, focusing solely on typography, color, and layout to express the urgency of the organization’s goals. The logo incorporates the plus sign (+) to symbolize a balance between “FREE” and “FAIR,” reminiscent of the scales of justice and highlighting the firm’s mission to restore a balanced democracy. The plus sign is versatile enough to function independently as a logomark. A subtle notch at the center of the logomark introduces an element of optimism and progress, implying movement forward. The visual identity also influenced the design of the website, which launched alongside their announcement in the New York Times, aiding their initial efforts to raise awareness and attract donations.

Rosenthal Wine Merchant

Developing a sophisticated brand identity for a renowned wine merchant. Rosenthal Wine Merchant, a family-operated importer and distributor of exquisite European wines, partnered with North Street to create an elevated visual identity system and website that embody the organization's distinguished legacy and the vineyards it represents. By collaborating directly with growers across Europe, Rosenthal Wine Merchant sources and imports wines that embody a unique “sense of place.” This idea, which asserts that a wine's flavor is shaped by its geographical origin and its producer, guided the design approach; the visual identity aimed to reflect both the experience of savoring exceptional, luxurious wine and the terroir responsible for its creation. As part of the visual identity project, we conducted a detailed cleanup of the existing logo, which appears on every wine bottle they import. The brand photography features captivating, intimate images that highlight the brand’s unparalleled access to top growers and vintages; some photos are enhanced with a risograph effect to convey a textured, gritty feel, reminiscent of vineyard soil. Additionally, the brand identity includes a comprehensive collection of maps featuring the growers.

Attentive Energy

Launching a sustainable vision for clean energy, Attentive Energy is a new initiative focused on developing offshore wind farms to provide the United States with affordable energy while promoting energy independence. North Street was tasked with creating a name and brand that embody a collaborative and inclusive vision for the clean energy economy, aimed at benefiting local communities and fostering a sustainable future. Attentive Energy prioritizes a community-first approach, which involves engaging with nearby coastal communities and cultivating an inclusive workforce. The naming of the venture — Attentive Energy — signals its sensitivity to critical concerns like worker safety, community relations, and environmental stewardship. The visual identity crafted for the brand enhances these goals, allowing the company to effectively connect with community members, government entities, and corporate partners as it pursues its ambitious vision. The logo design reflects the initiative's focus on community and forward-thinking principles, with distinct yet interlinked shapes symbolizing unity, collaboration, forward movement, and wind dynamics. The identity of Attentive Energy exudes positivity and vitality, featuring expressive shapes that evoke wind currents and upward momentum, serving as both framing elements and decorative accents. The aim was to establish a new brand to secure a federal lease for offshore wind projects in the New York Bight, and as a result, Attentive Energy successfully won the bid and plans to expand its brand into additional markets.

11 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

150+

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

150+

Cost Rating

N/A

What Clients Have Said

“

"North Street Creative delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Brand Identity Design

Logo Design

Marketing Collateral Design

Graphic Design

Web App UI Design

Product Design

Other Design

Custom Web Application Development

Frontend Development

Backend Development