North& is a specialized consulting firm focused on Performance Marketing and Data Measurement. We collaborate with marketing leaders to develop a centralized 'control tower' for their acquisition efforts, placing data analysis at the core of their strategic choices and revealing the full potential of marketing actions and budgets. Our expertise primarily supports companies with annual budgets over 300K€ that are struggling to achieve strong ROI on their marketing or that are exploring new growth opportunities. Operating independently, North& integrates smoothly with marketing teams to tackle performance marketing and data measurement issues. Our offerings include thorough audits and mission-driven objectives. We have previously worked with French Scale-Ups such as Brevo, Qonto, CityScoot, Bankin', and Ankorstore. We possess significant experience in executing impactful performance marketing campaigns and guiding strategic decisions alongside executive teams. Discover the full capabilities of your marketing initiatives. Reach out to us today for more information. About the Founders: 1. Mathieu Ceccarelli: With over a decade of experience, he has assisted French Tech companies and large organizations in enhancing their paid customer acquisition and developing sustainable strategies. His portfolio encompasses over 80 companies, including notable startups like Qonto, Brevo (formerly Sendinblue), CityScoot, Ankorstore, Ringover, Le Cab, and Bankin. 2. Gaurav Arora: Beginning his digital journey with an MSc in Management from Essec Business School in 2018, his internships at Jumia in Paris and Bain India provided him with valuable insights into growth and strategy. He later dedicated over four years at Brevo (previously Sendinblue), focusing on growth, paid acquisition, and strategy. His entrepreneurial drive led him to co-found Reviewflowz, a SaaS business.