Procosplay:30% Sales growth after Improving search
**Challenges** The Procosplay team recognized that their website's search engine was not functioning efficiently. It struggled to quickly and effectively manage Procosplay’s extensive inventory, making it difficult for customers to find the products they were looking for, which led many to leave the site. This inadequacy in search results negatively affected the bounce rate, customer experience, and overall sales. Procosplay needed a solution to enhance the search experience on their site, allowing customers to easily locate items and consequently improve the conversion rate.
**Solution** When Procosplay reached out to nopAccelerate for assistance in enhancing their website's search engine, our team conducted an in-depth analysis of the site's search history to grasp customer behavior and identify the issues. Following this analysis, nopAccelerate proposed their customizable search engine, NopAccelerate Plus Pro, tailored specifically for Procosplay's needs. This search engine not only addressed Procosplay's requirements but also included additional features designed to elevate the customer experience. The website-specific customizations incorporated in the search engine featured: rapid search results through enterprise-level Apache Solr integration, built-in live Ajax search for immediate results as users type, spell check to correct errors and enhance search precision, autocomplete to anticipate customer needs and speed up searches, and advanced language and text analysis to present relevant results. These enhancements aimed to lower the bounce rate and ensure precise search results from Procosplay’s vast inventory.
**Result** The improvements led to better customer acquisition from the search results page, decreased occurrences of zero-hit queries during searches, and a 30% increase in sales.