NoGood

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Overview

10 - 49

Employees

2017

Year Founded

ABOUT NOGOOD

We drive full-funnel growth for leading brands

We are the growth team behind some of the most defining brands in the world. If you’re in search of a conventional marketing agency, we’re not the right fit for you. Originating in New York, our team comprises growth leaders, creatives, designers, engineers, and data scientists dedicated to fostering rapid growth for some of the most iconic brands and promising VC-backed startups. Unable to find the marketing team we desired, we decided to create it ourselves—one expert at a time. Our innovative team spans various industries, and we collaborate with top partners. We assist numerous growth-focused organizations in sectors such as consumer goods, SaaS, retail, and healthcare in achieving their maximum potential.

Languages Spoken

English

HIGHLIGHTS

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided+11 Services

7% Search Engine Optimization (SEO)

4% Influencer Marketing

8% Content Marketing Strategy

7% Social Media Marketing

3% Mobile & App Marketing

3% Performance Marketing

2% Video Marketing Strategy

3% TikTok & Snapchat Ads Management

About the Team

OUR STORY

At NoGood, we are a dynamic group of growth specialists, creatives, creators, and data scientists dedicated to driving rapid expansion for some of the most influential brands worldwide. We intentionally avoid traditional agency models, aiming instead to set new benchmarks and exceed expectations as the 'new good' in our industry. Trusted by innovative startups, scaling companies, and Fortune 100 enterprises alike, we back our work with impressive metrics: over 70 experts globally, more than $1 billion in measurable revenue generated, and a solid six-plus years of proven impact. With an 80% client retention rate, NoGood stands as a reliable partner committed to delivering exceptional and quantifiable growth outcomes.

Portfolio

Bytedance Case Study

Unknown

Lark, developed by Bytedance, is an advanced workspace designed for teams. This innovative office suite integrates all the critical tools for team collaboration, including messaging, video conferencing, schedule management, and cloud storage, all within a single cohesive platform. These features are consistently synchronized, ensuring that Lark provides a smooth user experience for modern businesses. Goals: Although already well-regarded globally, this SaaS company aimed to enter the US market. NoGood was engaged to: - Introduce the company to the US market, localize the website, and expand their user base in the country. - Generate and assist inbound leads through content. - Enhance overall lead tracking, automate the sales funnel, and manage mid-funnel activities effectively. - Improve rankings for key industry terms with strong intent that have been historically associated with their brand. Services Offered by NoGood: - Creation of landing pages - Market and competitive analysis - User persona and UX evaluation - Conversion Rate Optimization - Comprehensive funnel analytics and tracking user journeys

Invisibly Case Study

Invisibly

We assisted Invisibly, a startup from Founders Fund, in boosting their app installations by 103% month-over-month. **The Challenge:** - Build authority and a recognizable presence in the data market - Attract high-intent traffic likely to convert into users - Increase brand awareness and recall for a newly launched brand - Connect with high-intent audiences interested in maximizing their online engagement - Achieve a 30-day user retention rate of 20% **Results:** Invisibly experienced a 103% month-over-month rise in app installs from Q4 2022 to Q1 2023, and the momentum continued. They managed to reduce their customer acquisition cost by 65% while cutting expenses by 30% during Q1 2023. By leveraging platforms such as Facebook, Google UAC, Apple Search Ads, and Twitter, Invisibly has maintained a consistent weekly increase in app installs, exceeding industry standards for app retention. Furthermore, they have prioritized product-led growth, utilizing data-driven insights to enhance the UX/UI of their product, which resulted in a 400% increase in their retention rate from Q3 to Q4 2022. **Services Provided:** - Product-led growth strategy - Launch planning - PR strategy support - Paid performance (Social, SEM) - Content strategy and SEO - Conversion rate optimization - Targeted audience optimization - Email and push notification marketing - Design, UX, and copywriting

JVN Case Study

Unknown

JVN Hair collaborated with NoGood for their parent company's largest product launch to date, resulting in a remarkable 298% revenue increase for JVN in Q1 2022 compared to Q4 2021. Our goals were to educate, entertain, and engage JVN's target audience in order to enhance brand authority, foster a loyal community, and boost sales. We set an ambitious timeline to devise, implement, and launch a go-to-market strategy within just one month. Alongside the brand launch, we aimed to create and execute strategic product launches for three new SKUs, utilizing insights from previous experiences, and to grow JVN's TikTok following cost-effectively. A primary goal was to identify and utilize key digital channels to increase traffic and revenue while ensuring a profitable return on investment (ROI). This required pinpointing opportunities for conversion rate optimization to boost conversions and testing various strategies across both new and existing advertising avenues to stimulate growth. Challenges included establishing authority and a presence in a crowded market while building trust for a new brand. While it was crucial to leverage Jonathan Van Ness’s reputation to enhance credibility, we needed to raise brand awareness beyond JVN's existing fanbase without compromising his personal brand or other strategic initiatives. Additionally, we aimed to engage high-intent audiences interested in effective, sustainable, and empowering haircare, all while navigating advertising restrictions posed by App Tracking Transparency. Services offered included performance branding strategy, growth marketing strategy and execution, paid social media strategy, SEM strategy, search engine optimization, conversion rate optimization, community-led growth strategy, audience hyper-targeting, design, UX, and copywriting.

1 more project

Pricing Snapshot

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What Clients Have Said

"NoGood delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Search Engine Optimization (SEO)

Influencer Marketing

Content Marketing Strategy

Social Media Marketing

Mobile & App Marketing

Performance Marketing

Video Marketing Strategy

TikTok & Snapchat Ads Management

Ad Creative Strategy & Production

App Install & Growth Advertising

Google Ads Management

YouTube Advertising

Meta Ads Management (Facebook & Instagram)

LinkedIn Ads Management

Video Scripting & Storyboarding

Explainer Video Production

Broadcast Video

Video SEO & YouTube Optimization

Social Media Video Editing

Industry Recognitions

Winner: The Drum Award 2022

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Webby Award Honoree

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Winner: The Drum Award 2023

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Shorty Awards Finalist

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Top 10 Influencer Marketing Company in New York

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Locations

Headquarters

148 Lafayette St

New York, New York, United States 10013

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