Autodesk Shotgrid Campaign
Overview Noble collaborated with its long-time partner Autodesk to promote ShotGrid, their cloud-based creative project management software, in the wake of the pandemic. This collaboration led to the creation of an account-based marketing campaign, featuring materials such as an eBook, infographics, emails, and a series of digital advertisements.
Problem Autodesk's ShotGrid is designed to help C-level executives in the film and television industry enhance their operational efficiency by increasing project workload capacity, improving resource planning, speeding up creative reviews and approvals, and boosting automation of tasks and processes. As the new work environment shifted towards more remote collaboration, we identified an opportunity to showcase the advantages of this distinctive project management software. We focused on crafting personalized engagement strategies to attract new leads and connect with potential contacts by highlighting ShotGrid's benefits. Our account-based marketing effort contributed to the growth of ShotGrid within the film and TV sectors, targeting studio owners, C-level executives, producers, and VFX supervisors.
Solution A part of our campaign aimed to reach out to new prospects who could benefit from utilizing ShotGrid for their productions. Our primary objective was to motivate executives, producers, and VFX supervisors to complete a contact form and download our eBook. This initiative included infographics, display ads, social media, and carousel ads aimed at existing Autodesk accounts. It was a global campaign, localized for specific regions including North America, China, Japan, South Korea, the UK, France, and Germany. Through these resources, we aimed to demonstrate ShotGrid's core value: operational efficiency. By employing visually appealing storytelling and user testimonials, we illustrated how ShotGrid enhances productivity, collaboration, and creativity.