Rockbox Structures | Website Redesign
Rockbox Structures, located in Edmonton, specializes in modular shipping container solutions and has established itself as a leading company in Canada for the design, construction, and delivery of these products. They approached Nimble to develop a new website that would feature an enhanced content management system (CMS) and improved customer relationship management (CRM) tool integration to effectively showcase their online portfolio. Nimble designed a striking, modern website aimed at enhancing user experience, emphasizing mobile functionality, and increasing page speed and conversion rates.
The previous website had a cumbersome CMS, slow loading times, and lacked Zapier integration for an improved CRM system. Rockbox sought Nimble's expertise to create a fast, responsive, and streamlined website with a contemporary design that set them apart from competitors, along with a comprehensive site overhaul that included custom filtering and CRM tool integration.
Nimble delivered a substantial website featuring a bold, straightforward design that enhanced user experience while prioritizing mobile users. Significant functionalities included a tailored filtering system for case studies and service listings managed through the new CMS, which was far more user-friendly for updating services and product information. Additionally, Zapier integration was incorporated into the website.
As a result, the Rockbox Structures site experienced enhanced page speed, achieving 93 points on desktop and 74 points on mobile. The simplified conversion process led to an increase in form submissions, and the integrated CRM now effectively directs forms to the appropriate sales channels.