Company Overview: Located in Geneva, Switzerland, newton33 is a consulting and market research agency that assists organizations with market comprehension, enhancing experiences, and testing innovative ideas prior to making crucial strategic decisions. With extensive experience from high-level positions in major international companies, the firm merges this knowledge with innovative collaborations with startups and specialized technology providers to meet the evolving demands of its clients. newton33's services are centered around three core areas: 1. Market Insight: Aiding organizations in understanding their markets and audiences via segmentation, needs assessments, market sizing, and trend analysis. The aim is to provide clear insights about market developments and identify potential opportunities. 2. Experience Enhancement: Evaluating and improving experiences for customers, users, employees, and brands. This involves journey mapping, collecting feedback, usability testing, engagement studies, and brand perception research to pinpoint effective strategies and areas for enhancement. 3. Innovation Assistance: Facilitating innovation by helping teams generate, refine, and validate new concepts. Through techniques like concept testing, co-creation workshops, and evaluations of products or services, newton33 aids clients in minimizing risk and crafting solutions that align with actual user needs. Across these three pillars, newton33 integrates qualitative and quantitative research, sophisticated analytics, and contemporary research methodologies. By combining insights gained from large organizations with agile partnerships in the startup community, newton33 provides actionable insights that enable clients to make informed decisions.