**BACKGROUND** Please provide information about your company and your role. MOYO (moyo.ua) is one of Ukraine's largest electronics retailers, operating 47 stores across 26 cities, and it boasts one of the most frequented online platforms for purchasing consumer electronics (with 30,000 items available). I serve as the Chief Marketing Officer for MOYO. **OPPORTUNITY / CHALLENGE** Why did your company engage newage.digital solutions? We sought assistance with the promotion of new phone models. Our goal was to create a strategy for effectively marketing these new mobile devices while optimizing our advertising budget. Since our advertising funds are more limited compared to our direct rivals, we aimed to maximize our return on investment (ROI) for ads while minimizing customer acquisition costs. What objectives did you set for this initiative? Our main objectives were to gain greater insight into the effectiveness of our promotional campaign, optimize our advertising expenditures, and lower the cost of acquiring users. **SOLUTION** How did you choose this vendor? We were recommended to contact newage. by previous partners. We decided to proceed because we had heard positive feedback about their team. Can you detail their scope of work? The newage. team was tasked with creating a media plan and strategy for the advertising campaign focused on new mobile phone models. They were also responsible for executing and continuously optimizing the campaign on Facebook and Google Ads platforms. By the end of the campaign, we needed clarity on the advertising impact, optimal ad exposure frequency for users, and an understanding of the behavioral differences between those who viewed the ad and those who did not in terms of website purchasing activity. Additionally, newage. was to inform us about which creatives, platforms, placements, and target audiences yielded the best results and where budget allocation was most effective. What was the composition of their team? The team included a media planner, traffic manager, account manager, programmer, data analyst, and head of client services. **RESULTS & FEEDBACK** Can you share any project outcomes that indicate success? The results exceeded our expectations, showing an increase in ROI and a decrease in user acquisition costs. We gained insights into the duration of the advertising effect, which informed us about the frequency needed to remind users of our campaign. The newage. team also enabled us to evaluate the real impact of our display campaign by comparing the effectiveness between the audience exposed to our ads and those who were not. How effective was the collaboration between your team and theirs? The newage. team was highly responsive and adaptable. They provided us with weekly status updates and reports, allowing us to monitor campaign progress and assess how their adjustments influenced performance. What impressed you most about the company? They are a dedicated team of self-motivated professionals. The newage. account management team was accommodating and quick to adapt to changes in our project. Their agile approach and implemented solutions helped us meet deadlines and surpass our expected KPIs. Are there any areas that could be improved? Data visualization.