Marketing for Orthodontists
As competition intensifies and patients gain access to a wider array of treatment options, local orthodontists need to adopt innovative marketing strategies and reduce their reliance on referral sources for sustainable growth. Dr. Marielle Beauchamp took over a Port Orange practice that required a significant overhaul. With her passion for dogs and her desire to create an enjoyable atmosphere for patients of all ages, our creative team developed one of our favorite brand identities to date. We incorporated the logo's illustrative style throughout her website, promotional materials, and digital marketing initiatives, resulting in a highly recognizable and memorable brand. The website saw a 130% increase in inbound traffic, thanks to a refreshed, mobile-friendly design and a search-optimized strategy, leading to substantial growth in organic traffic, click-through rates (CTRs), and conversions. Social media impressions tripled. Working alongside the talented team at Beauchamp Orthodontics, we focused on populating their social media platforms with engaging, useful, and well-branded content that resonates with their target audience.