New Fiction is a multidisciplinary design studio blending timeless design principles with advanced generative AI and procedural systems to create scalable identities, products, and content. Operating from Los Angeles and Vancouver, the team collaborates across fields like design engineering and communications to integrate narrative and technology seamlessly into brands. The studio prides itself on developing adaptable visual strategies, such as modular logos and generative photography styles, that maintain brand consistency across diverse contexts. Their approach combines scientific research and innovative technology, exemplified by projects in aromatherapy visuals and DeFi applications. Since publicly launching, New Fiction has rapidly grown, delivering impactful case studies, fostering returning clients, and generating engaging content that tells compelling brand stories with clarity and precision.