New Century Design

New Century Design, led by George Atherton, is a personalized graphic design agency rooted in a family legacy that began in 1994 with George's father, Jim. Specializing in branding, illustration, website design, and packaging, George combines his extensive experience from London with a tailored approach that avoids unnecessary complexity and jargon. Emphasizing simplicity and meaningful design, the agency collaborates with freelance experts to deliver clear, impactful brand communications. Their process starts with understanding clients' goals, develops through moodboards to define style, and involves several revisions to ensure satisfaction. Partnering with skilled manufacturers, they produce precise and stylish promotional materials, embodying a commitment to creating authentic, effective brands for small businesses.