Valley First Credit Union
Valley First Credit Union
Nettra developed a comprehensive digital campaign for VFCU that addressed various stages of the sales funnel. At the top of the funnel, we employed Google Display, YouTube Ads, and Facebook/Instagram Ads to raise awareness among a specifically targeted audience. Simultaneously, we initiated a middle funnel campaign aimed at educating this audience about VFCU’s loan and account offerings. For the bottom of the funnel, we implemented a highly optimized Google Search Ad campaign to engage potential customers as they transitioned from considering their options to selecting a bank or credit union. Each digital marketing channel was optimized for conversion rates, leading to remarkable outcomes, including a 69% increase in assets over two years. To boost VFCU's organic search visibility for various keywords across all locations, Nettra executed a robust backlinking strategy by collaborating with industry-relevant publishers. This approach has resulted in an almost 40% rise in 'do-follow' backlinks, enabling VFCU to secure page one rankings in both regions for most of their key search terms.