PROVINCIA SEGUROS
We created Provy, a platform aimed at helping young individuals safeguard their most valued possessions, including laptops, mobile phones, musical instruments, bicycles, skateboards, and more. The traditional insurance market often overlooks this demographic, typically concentrating on car, life, and home insurance. Provy was designed to offer coverage for items that better reflect the daily lives of young people, utilizing straightforward language and a user-friendly interface devoid of fine print.
What have we done for them? Branding: We focused on the app's branding to link it to the legacy of Provincia Seguros while establishing its own vibrant, youthful, and accessible identity. We developed a new logo, crafted contemporary graphic styles, and illustrated images for the app to create cohesive visuals.
Enhanced Experience, Better Design: We teamed up with the client to showcase the importance of user experience within the app. We conducted studies on user behavior, gathering valuable insights into their service expectations. This research informed our design, ensuring that users could access top-notch insurance with ease and, importantly, "without fine print." The outcome? An app that allows users to navigate effortlessly through only a few steps to receive the service, all while avoiding lengthy terms, resulting in a smooth and enjoyable browsing experience.