Clariter
Clariter has created a method to convert plastic waste into high-quality industrial products such as waxes, oils, and solvents. After more than 15 years of refining their process, they are finally ready to share their story with a world in dire need of their solutions. Although they had a unique offering that addresses a significant issue, this was not effectively communicated. We dedicated considerable time to collaborating with the global leadership team to understand their origins, the challenges they encountered, and their aspirations. Ultimately, we established a distinct brand position that sets them apart in a competitive market: Clariter enables its customers to be more environmentally friendly. We then crafted their narrative and customized messaging for key audiences, including petrochemical companies, industrial waste managers, policymakers, NGOs, investors, and the public. We transitioned from verbal to visual communication with a brand-new logo and visual identity that reflect the concepts of cleanliness and transformation. This included a flexible illustration style for various uses, from icons to chemical process diagrams and infographics. The clean lines and straightforward design portray a company that is relatable and approachable, striking the ideal balance for their brand.