Napier Partnership Limited

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Overview

$1,000+

Min Project Size

10 - 49

Employees

1984

Year Founded

ABOUT NAPIER PARTNERSHIP LIMITED

The Awareness to Opportunity Agency

Napier is a B2B technology public relations and marketing agency that leverages in-depth market understanding to create and execute innovative campaigns that enhance our clients' business success. We provide a comprehensive range of PR and marketing services, assisting clients in sectors such as Electronics, IT, and Industrial Technology to effectively market their products and services across Europe. Originally a PR firm, Napier now blends extensive experience with ample market insights and a dynamic, creative, and highly responsive team. With locations in Chichester and London, along with a network of partners throughout Europe, our distinctive four-step strategy develops and continuously refines campaigns that swiftly transform awareness into opportunities, thereby accelerating our clients' prospects through the sales funnel.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

10 - 49

Employees

1984

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Graphic Design

30% Content Marketing Strategy

15% Email Marketing & Automation

20% Social Media Marketing

10% Pay Per Click

10% Conversion Rate Optimization (CRO)

15% Digital Strategy

About the Team

OUR STORY

Napier is a dynamic platform that keeps audiences informed about the latest developments within the company, its clients, and global agency partners. Through insightful articles and webinars, Napier explores key trends in B2B marketing and technology, highlighting topics such as AI-driven personalized advertising, the evolution of sales enablement, and the strategic benefits of account-based marketing. The company also delves into practical applications like maximizing digital advertising effectiveness and leveraging AI in content creation. By continuously sharing industry insights and success stories, Napier positions itself as a thought leader dedicated to advancing marketing innovation and fostering collaboration within the global marketing community.

Portfolio

Using HubSpot to Send Personalised Multi-Language Emails to Increase Open Rate

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Client: Farnell element14 Objective: To boost sales Activities: Through HubSpot’s marketing automation software, we have successfully sent personalized emails in multiple languages. These emails utilize dynamic content that integrates data from the CRM, allowing us to create a template once. Consequently, the email content is generated automatically using customer information, eliminating the need to design emails from scratch each time. This enables the inclusion of product recommendations based on individual purchase histories, with direct links to these recommendations on the Farnell element14 website, which helps drive traffic to sales pages. Results: This approach has led to a 150% increase in open rates and a significant rise in sales. Using HubSpot, we have implemented drip campaigns and sent emails to targeted lists based on customer purchasing behaviors. Additionally, we have re-engaged inactive customers by offering them discount vouchers for online product purchases.

Increasing SEO Value and Traffic with Content

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Client: Farnell element14 Objective: Enhance SEO value and increase traffic to the IoT Hub website, along with gaining PR exposure. Activities: We developed an IoT battery life calculator tailored for engineers working on IoT applications. This informative content was aimed at boosting SEO value and driving traffic to the new IoT Hub site, while also enhancing media PR coverage. "The calculator transformed a straightforward battery life feature into something far more engaging, yielding both SEO benefits and PR coverage," said Konstantina Papaioannou, SEO Analyst at Farnell element14. We also produced an article discussing IoT battery calculations and created a user-friendly tool for calculating battery life in IoT applications. You can read the article here. Results: The campaign was highly successful, resulting in 32 media mentions across 12 countries and generating over 900 visits to the calculator since its launch.

Developing Technical Content for Launch of New Quality Inspection Robot

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Client: ABB Robotics Objective: The client sought assistance in promoting their new 3D quality inspection and control robot, which was originally designed for quality checks in automotive manufacturing. They aimed to broaden its market reach to include sectors like heavy construction machinery, aerospace, and textile and footwear production. Additionally, they wanted to launch the product's brand name. To facilitate this initiative, the client requested Napier's help in creating new materials that would clarify the robot's functionality and the advantages it offers compared to current quality control methods. Activities: Collaborating with the client, we crafted key messaging highlighting the robot's capacity to operate 10 times faster than the Coordinate Measurement Machines (CMM) typically used by automotive manufacturers, and its ability to inspect 100% of manufactured parts instead of just a select sample from each batch. Based on this messaging, we produced various materials to emphasize the robot's benefits. Our activities also included distributing a product news release to industry publications and sharing it across social media platforms. Results: The client was highly satisfied with the outcomes, which surpassed expectations and garnered excellent feedback, particularly on the e-book, which received remarks such as "WOW…this is AMAZING, MAGNIFICENT, INCREDIBLE. Congrats to you and your team." The created collateral was utilized to enhance the product landing page on the client’s website, with the e-book being transformed into a valuable gated content piece to facilitate engagement with interested parties.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

“

"Napier Partnership Limited delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Graphic Design

Content Marketing Strategy

Email Marketing & Automation

Social Media Marketing

Pay Per Click

Conversion Rate Optimization (CRO)

Digital Strategy

Locations

Headquarters

Donnington Park House

Chichester, England, United Kingdom PO19 8FP

+441243531123

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