
Namebase Brand Naming
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Overview
$10,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
1996
Year Founded
ABOUT NAMEBASE BRAND NAMING
Your name is the base of your brand
Naming to Boost Your Business. First impressions are incredibly influential. The name of your product, service, solution, or company serves as your buyer's initial perception. Choosing the right name is a crucial decision that should involve professionals with extensive experience. For over two decades, Namebase has been assisting leading companies across various industries, including packaged goods, food and beverage, automotive, healthcare, and technology, in naming their products. We recognize the challenges you encounter when selecting a name, and our insights inform every naming project we undertake. Names That Communicate Simply. Our aim is to craft straightforward and impactful names that elevate your company or product. We strive to create names that strike the right balance between simplicity and engagement, ensuring your product gains the momentum necessary for building a solid business. The Namebase Process Is Data-Driven. Choosing product or company names involves making informed decisions; we support you with name evaluation and selection. We utilize a proprietary method to create a scorecard for every naming initiative, ensuring a data-driven and impartial approach. Namebase also conducts naming research, executing name testing with target market audiences. Whether your product targets businesses or consumers, we can gather market feedback on potential names to ensure the best choice is made. Naming Doesn’t Have to Be a Lengthy Process. Need a name urgently? Looking for a quick assessment and feedback before your launch? We can assist with that too! Reach out to us at 212-545-1400 or wecanhelp@namebase.com for a 30-minute consultation regarding your naming requirements.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$10,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
1996
Year Founded
Services
Focus
Industries
Clients
Services Provided
85% Brand Identity Design
15% Brand Guidelines Development
100% Market Research & Competitive Intelligence
About the Team
OUR STORY
Namebase specializes in crafting compelling company names that resonate deeply with their clients' missions and markets. Their expertise has guided diverse ventures in defining identities that amplify brand presence and support business growth. For instance, they coined 'Mediterra' for a Mediterranean-inspired food line, capturing regional flavors and versatility. They rebranded moreLive Data Systems to 'Noveda Technologies,' reflecting innovation in clean-tech energy solutions. Namebase developed 'CapTap' to simplify small business lending access, and created 'Primaxis' as an evocative name for a venture capital firm fostering tech innovation. 'Kabuni,' meaning 'design' in Swahili, was developed for a digital design platform, emphasizing creativity and community engagement. They also named Experian's warranty service 'Green Umbrella,' symbolizing protection and value, and helped merge solar energy
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
$100 - $149/hr