Room Rental
We collaborated with a room rental firm in Spain to enhance their online presence and automate their tenant acquisition process. Our main objective was to shorten vacancy durations and reduce the cost per lead (CPL) in a competitive real estate environment.
**Web Development & UX/UI:** We created a high-conversion website that emphasized the user experience, with a focus on mobile-first navigation due to the fact that 80% of tenants search while on the move. We also incorporated an easy-to-use booking request system to facilitate the rental process.
**Meta Ads & Performance Marketing:** We initiated targeted advertising campaigns on Facebook and Instagram, employing a combination of dynamic creatives and high-quality video tours. By using a detailed retargeting approach, we successfully re-engaged users who had viewed particular properties, which led to a notable increase in conversion rates.
**Social Media & Content Strategy:** More than just attractive images, we developed a content strategy aimed at building trust and showcasing lifestyle. We managed their social media presence to highlight the community aspect of the housing, overseeing everything from community engagement to aesthetic grid planning.