With over 28 years of experience in advertising, I have worked as a writer, creative director, and later as a provider of brand communication services. I have contributed to brand development, crafted campaigns, and addressed creative challenges at some of India’s leading agencies, including Rediffusion, Ogilvy & Mather, Response, Bates, JWT, and Contract. Since around 2011, I have been serving as an independent creative services partner for brands and agencies both domestically and globally. My offerings encompass creative services such as brand communication strategy, copywriting, design execution, 3D visualization, and creative direction. These services cater to businesses seeking senior-level expertise in advertising, brand development, and communication, whether they require a long-term creative partner or specialized support for specific projects. I collaborate with brands, startups, SMEs, and advertising agencies in India and worldwide, delivering comprehensive creative services along with specialized knowledge in individual areas. Each service outlined below highlights its optimal use, target audience, and my working approach.