wildbrine-Sustained Multi-Year Social Media Growth
**Company Overview**
Wildbrine is a nationally recognized brand specializing in fermented foods, celebrated for its bold flavors and health benefits. Over the past six years, social media has transitioned from a supplementary marketing tool to a central engine for the brand, enhancing awareness, retail visibility, and community loyalty across the U.S. and Canada.
**The Challenge**
At the start of our partnership, wildbrine faced limited social media traction, low engagement levels, and lacked a comprehensive multi-platform growth strategy. The brand required continuous visibility, improved content performance, and a scalable plan that could adapt with retail growth and the introduction of new products.
**The Objective**
The goal was to turn social media into a sustainable growth mechanism—broadening reach, enhancing engagement, fostering retail growth, and establishing a recognizable and trusted brand presence on various platforms.
**The Solution**
We implemented a phased strategy that evolved alongside the brand’s development. This began with establishing consistent foundational content and progressed to diversifying platforms, utilizing video-centric storytelling, engaging in paid promotions, and employing influencer marketing.
Key focus areas included:
**Results**
Over the span of six years, wildbrine's owned social channels experienced a growth of 142%, with reach increasing nearly tenfold and engagement rates rising from 2.3% to 10.5%, indicating consistent improvements rather than temporary spikes.