My Left Foot

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Overview

$25,000+

Min Project Size

10 - 49

Employees

2019

Year Founded

ABOUT MY LEFT FOOT

Digital experiences that are results driven

We are an independent digital marketing agency based in Toronto, aiming to disrupt the traditional agency model by THINKING AND ACTING DIFFERENTLY. My Left Foot integrates both analytical and creative thinking; we utilize data and analytics to form strategic insights while also generating innovative ideas through creative thinking. With over 20 years of experience in building brands and delivering business results in corporate and agency settings, our goal is to help clients evolve their brands and expand their businesses. We established My Left Foot to break away from typical client-agency dynamics, believing there is a more effective way to tackle challenges and provide value to our partners. We strive to be genuine collaborators and assist in advancing your business. We partner with organizations of all sizes, from Fortune 500 companies to startups, focusing on solving business challenges and discovering new ways to exceed client expectations. We eagerly anticipate working with you! What we do: Our effective advertising strategy begins with a thorough understanding of your business challenges. We seek to learn everything about your organization and your growth efforts. By examining your data, analyzing your sales channels, and auditing your marketing activities, we leverage our understanding of the customer journey to uncover new opportunities for amplifying your message, reaching new audiences, and driving conversions. This combination of analytical and creative thinking is effective and delivers results. Insightful Creativity

Languages Spoken

EnglishFrench

HIGHLIGHTS

$25,000+

Min Project Size

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Digital Strategy

12% UX Research & Usability Testing

13% Product UX Strategy

8% Web App UI Design

17% Brand Identity Design

10% Graphic Design

7% Marketing Collateral Design

About the Team

OUR STORY

My Left Foot is a distinctive agency that thrives on transforming complex business challenges into meaningful results. Combining analytical precision with imaginative creativity, our team draws on diverse expertise across sectors like real estate, healthcare, finance, consumer goods, and government services. Founded on entrepreneurial spirit and leadership, our approach is driven by pioneering digital solutions crafted by industry veterans like David, with 20 years of experience, and Lindsay, who brings 16 years of expertise in digital strategy and project management. We partner closely with clients to bring clarity and momentum to their initiatives—whether redesigning sales processes, developing innovative strategies, or guiding organizational change. As a Platinum Certified re-seller of Constant Contact Lead Gen & CRM, we deliver unified marketing automation

Portfolio

America's Favorite Office Caterer

Corporate Caterers

Corporate Caterers is a catering service with over 30 locations throughout the United States, specializing exclusively in breakfast and lunch for businesses. The current website was outdated in both design and functionality, necessitating a redesign to keep the company competitive. The goal was not only to update the site’s appearance but also to restructure the user experience to boost lead generation. Our research indicated that shared meals foster more productive meetings, leading to enhanced receptiveness to ideas and increased personal interactions. With this understanding, we embraced the concept of “breaking bread” together to align business goals and togetherness. This idea was brought to life with the website redesign, which featured a modern, airy design and a content strategy focused on connecting people through shared meals to achieve better business results. Engaging headlines and enticing call-outs emphasized the “breaking bread” theme, while visual components like videos and original photos supported this narrative. Since its relaunch, the enhanced website has surpassed its key performance indicators, resulting in higher customer conversion rates and increased online orders and sales. For the complete case study, visit: https://www.myleftfoot.biz/post/americas-favorite-office-caterer/

The Best Place to Live

Canadian Apartment Properties REIT

Canadian Apartment Properties REIT (CAPREIT) is a leading real estate investment trust operating in Canada and the Netherlands, with a wide-ranging portfolio that includes over 67,000 residential rental apartments, townhouses, and manufactured home community sites. CAPREIT aimed to redefine its position in the rental market to better align its brand with its growth strategy. As part of this initiative, the company introduced a modern brand identity and sought to implement it across multiple platforms, beginning with its website. To assist with this process, CAPREIT partnered with My Left Foot. A thorough redesign of the website was essential to effectively communicate CAPREIT’s new brand image and value proposition as the “Best Place to Live, Work, and Invest.” Market analysis indicated that 68% of website traffic was generated from mobile devices, highlighting the necessity for a mobile-first design. The redesigned CAPREIT website adopted best practices for mobile usability and featured several key elements that reinforced the company’s value proposition. Following the website's launch in January 2022, CAPREIT saw considerable improvements across various performance metrics. For more details, read the case study here: https://www.myleftfoot.biz/post/the-best-place-to-live-2/

Showcasing growth and performance over 25 years

Canadian Apartment Properties REIT

Canadian Apartment Properties REIT (CAPREIT) stands out as a major real estate investment trust in Canada and the Netherlands, overseeing a significant portfolio of more than 67,000 residential rental apartments, townhouses, and manufactured home community sites. Since 2019, My Left Foot has crafted CAPREIT’s annual reports and sustainability documents, providing the company with an effective platform to share its performance and sustainability initiatives with investors, employees, and significant stakeholders. For the 2022 report, My Left Foot faced the distinct challenge of illustrating how the CAPREIT team had achieved growth and success over 25 years, delivering robust returns for unitholders, all amid Canada’s housing supply and affordability challenges. Visually, it was important to emphasize CAPREIT’s ongoing commitment to offering high-quality, safe, and appealing homes. The effective execution of the ESG report depended on clearly outlining the approval process from the start to ensure the Board of Directors' input and approval, which was vital to the project's success. My Left Foot’s design strategy for the 25th-anniversary celebration revitalized the CAPREIT brand. We employed original photography to depict growth, stability, and teamwork, highlighting key ESG initiatives that aligned with CAPREIT’s strategic business pillars of “The Best Place to Live, Work, and Invest.” This approach not only reinforced the organizational strategy but also showcased a 25-year legacy of growth and strong performance. The design aimed to engage the audience with bold visuals and original imagery. Feedback on the reports was largely positive, especially from key groups: investors and employees. Investors characterized the Annual Reports as “fresh,” “bold,” and “contemporary.”

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