Establish a reliable, scalable web presence for a high-end makeup giant with more than 20,000 physical retail locations throughout Asia
WHAT THEY NEEDED Transitioning from physical stores to an omnichannel approach. Luxasia aimed to broaden their business by incorporating e-commerce. With 20,000 retail locations across the Asia Pacific region, they required a scalable e-commerce platform to support a new omnichannel strategy. This involved creating an online presence, including design, strategy, development, and implementation of an e-commerce website that complemented their brick-and-mortar stores.
WHAT WE DID Plan, design, develop, implement, and launch. We collaborated to create a market entry strategy. Subsequently, we designed and developed a Magento 2 platform, migrated content from their existing Microsoft CRM and SAP systems, and devised omnichannel solutions that aligned with current business operations. After the launch, we offered support and training to their in-house team to ensure swift adaptability to changing sales patterns.
SUCCESS Unified customer experiences, enhanced brand visibility, and strong performance. We successfully launched Luxasia's inaugural e-commerce website on schedule and within budget, utilizing the new Magento 2. The site is designed for multiple nations and currencies, catering to the Asian market. At the time of launch, it featured 5,000 products but has the potential to scale up to 500,000 as needed.