Regional SEO Campaign for Luxury Limousine Company
The Challenge When this well-known limousine company in the Washington area approached MVee Media, they faced two main issues: They had been delivering outstanding chauffeured services in Washington and across the United States since 2009. During our initial discussions, the owners expressed their desire to attract clients nationwide with an extensive reach. Additionally, they had previous experiences with other agencies that had made extravagant promises about achieving significant results quickly through “ninja” tweaks and other so-called “magic” solutions. The Approach Our first priority was to align expectations with our client. Next, we focused on identifying suitable keywords and conducting a comprehensive audit to establish starting points and benchmarks. Once the keyword research was complete, we implemented several optimizations, including: ✓ Incorporating FAQs on service pages ✓ Establishing high-quality local and national backlinks (along with local backlinks and voice search enhancements from Yext and the NearMe Suite by Uberall, thanks to a strategic partnership) ✓ Developing and executing On-Page SEO enhancements (titles, meta descriptions, schemas, etc.) ✓ Placing the call-to-action above the fold on mobile devices ✓ Reducing mobile page load time to under 3 seconds ✓ Gathering and displaying reviews on every page ✓ Identifying the client’s ideal customers to shape our content and calls to action for better audience engagement ✓ Focusing on a targeted set of specific keywords (not always those with the highest search volumes) that we believed would provide the best ranking and revenue opportunities for the client The Outcomes Through these adjustments and strategies, we successfully achieved a #1 ranking for the “Near Me” keyword (among others) on Google Maps within the first two months, as illustrated in the screenshot below: