Web Development, Web Design, Social Media MKT
Don Rafa Boutique Hotel and Residences
Muto Digital Studio oversaw the entire digital strategy for Don Rafa Boutique Hotel and Residences, a historic 1950s property in Puerto Rico. This included everything from initial concept development and website launch to continuous SEO efforts and social media management. The challenge was to establish a new boutique hotel brand from the ground up in the competitive Puerto Rican hospitality sector, enhancing online visibility and attracting qualified traffic from both local and U.S. markets. The approach involved comprehensive website design and development, formulating an SEO strategy and content marketing plan, managing social media accounts and paid campaigns, as well as brand positioning and storytelling. The outcomes from 2023 to 2025 included: - 70,000 active users in 2023, decreasing to 69,000 in 2024, then surging to 188,000 in 2025, representing a 169% year-over-year growth; - Organic search became the top acquisition channel in 2024 with 33,000 sessions; - The leading markets were the United States and Puerto Rico, accumulating over 67,000 users; - Page views rose from 157,000 in 2023 to 147,000 in 2024, and then to 348,000 in 2025, marking a 136% increase; - There were 36,000 form submissions in 2023; - Notable accolades included Forbes Best Boutique Hotel in Puerto Rico for 2025, World Travel Awards for Puerto Rico's Leading Boutique Hotel in 2023, 2024, and 2025, Tripadvisor Travelers Choice 2024, and Booking.com Traveller Review Award for 2026.