MSLK is a branding agency operating in both New York City and Los Angeles. Our focus is on aiding beauty companies in establishing their unique presence in a saturated market through comprehensive 360° positioning. Our diverse team possesses skills in various areas, including beauty marketing, market research, brand strategy, product formulation, identity design, packaging, SEO, social media strategies, website creation, and sales. This integrated approach guarantees that our clients communicate a consistent message across all platforms. Led by Founder and Creative Director Sheri L Koetting, MSLK has collaborated with notable clients like Aveda, Amazing Lash Studios, Chanel, Joico, Johnson & Johnson, John Masters Organics, Maybelline, Ouidad, Redken, Sephora, alongside many smaller brands. For over twenty years, MSLK has been instrumental in enhancing brands' presence in the beauty sector, from their initial stages to introducing new line extensions, refining their identity in a competitive market, and developing entirely new product categories.