Founded in 2015 by Parag Masteh, Mplan is a full-service media planning and advertising agency based in India that provides clients with extensive ad inventories spanning traditional and digital platforms. The agency is dedicated to helping brands "Plan Ads Better" by integrating Media, Data, Technology, and Commerce to develop effective advertising strategies that deliver measurable outcomes. Renowned for guiding clients through successful advertising journeys and award-winning campaigns, Mplan's core values include transparency, strong partnerships, and a commitment to data-driven excellence. Their talented team employs deep industry insights, analytics, and proprietary tools to craft optimal media strategies, ensuring enhanced marketing performance and tangible business results through innovation and excellence.