Webflow development for a sportswear brand
The Indian Maharadja Sportswear
Webflow development for the sportswear brand 'The Indian Maharaja Sportswear' showcased notable complexities and scale, including: → 21 CMS Collections for a comprehensive organizational structure; → 237 products available in 715 variants and 45 colors; → More than 2,000 product images incorporated; → 20 distinct pages featuring over 100 professional photos (all original, no stock images!); → 40+ brand ambassadors, including prominent athletes such as Tallon Griekspoor, Pirmin Blaak, and Botic van de Zandschulp. Additional features and tools include: 🪟 The use of the Finsweet Client-First framework for scalability; 🧱 Integration of Relume components for enhanced efficiency, responsiveness, and quality; 🏪 Implementation of StoreRocket (storerocket.io) to help consumers easily locate retailers; 🔍 Integration of advanced search and filter capabilities through Jetboost; 🌐 Multilingual support for Dutch, English, French, and German via Weglot.
Challenge: The Indian Maharadja Sportswear faced the need to structure and clearly present an extensive product catalog filled with hundreds of products, variants, and colors on a new website. The goal was to build a scalable solution that would enable the team to independently manage products and content while catering to four markets (NL, EN, FR, DE) and ensuring easy access to the retailer network for consumers. The biggest technical challenge for Moving Mouse was managing the complexity of the data structure, which included 21 CMS collections, 237 products with 715 variants, and over 2,000 product images.
Solution: Moving Mouse created a sophisticated Webflow website using the Finsweet Client-First framework for optimal scalability. The product catalog was organized into 21 CMS collections with advanced search and filter features powered by Jetboost. StoreRocket integration allows consumers to quickly find local retailers, while Weglot enabled the website to support four languages. All 20 pages were filled with high-quality photography and content featuring over 40 ambassadors.