Moves the Needle

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Overview

$25,000+

Min Project Size

10 - 49

Employees

2014

Year Founded

ABOUT MOVES THE NEEDLE

Product Market Fit Accelerated

Moves the Needle turns your vision into innovative, market-ready products quickly and accurately. Our established, customer-centered approach to discovering opportunities, validating the market continuously, and developing iteratively creates a significant impact. We are a distinctive leader in assisting organizations to navigate uncertainty, fostering growth and enhancing operational excellence. Our tested, scalable methods and tools, combined with our emphasis on cultivating new mindsets, facilitate lasting change and drive organizational transformation. We prioritize outcomes, aiming to help you achieve business impact efficiently and effectively. Our services are customized to support companies at any stage of their transformation journey. We collaborate with teams involved in daily operations and the leadership layers necessary for aligning efforts with organizational goals. We recognize the challenges of working in highly regulated sectors across various geographies and technologies. Our diverse, global team includes thought leaders, experienced practitioners, and industry executives who have firsthand experience in driving transformation and innovation. Let us demonstrate how our unique behavioral approach can create a roadmap for success and how we can partner with you to foster enduring impact.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% AI Strategy & Roadmap Consulting

4% LLM Integration & Prompt Engineering

4% Custom AI Chatbot Development

7% Generative AI

25% Custom Web Application Development

25% Product Design

15% Operational Process Consulting

10% Change Management Consulting

About the Team

OUR STORY

MTN Advantage stands as a global leader in innovation, assisting Fortune 100 companies in launching impactful products swiftly. With a unique voice in navigating uncertainty, MTN drives growth and operational excellence through proven, scalable methodologies and tools that foster new mindsets for lasting organizational transformation. Focused on measurable outcomes, they tailor services to meet clients wherever they are in their transformation journey, collaborating closely with both frontline teams and leadership to ensure alignment with organizational goals. Their experienced, diverse global team understands the complexities of regulated industries across various regions and technologies. By applying a distinctive behavioral approach, MTN partners with organizations to craft blueprints for sustained success and meaningful impact.

Portfolio

240% Business Value Increase for a Large Insurer

Humana

In light of a shifting market, Humana, a Fortune 100 health insurance company, sought to enhance entrepreneurial behavior and foster innovation throughout its organization. With a workforce of 50,000, implementing change proved difficult but essential for embracing a customer-centric approach. Moves The Needle assisted the company in establishing a customer experience innovation lab aimed at addressing the primary customer challenges across the enterprise, encouraging employees to adopt a "scrappy, not crappy" mindset. The outcomes included training over 500 employees in lean innovation methods, who then engaged with hundreds of customers to validate innovations in their experience. Additionally, 15 Innovation Champion coaches were trained to expedite advancements, leading to more than $15 million in business value. The projects resulting from this initiative, along with other customer-focused efforts, have significantly enhanced customer loyalty and growth.

Transforming a €17.5 Billion, 300+ Year Old Bank

ING

In collaboration with ING's Chief Innovation Office, Moves The Needle developed a transformation model known as PACE, which emphasizes innovation centered around customers and empowering employees. This approach has revolutionized how the global bank creates new products and services, enabling swift delivery of relevant solutions to the market. Achievements include establishing global accelerator programs across ten business units with over 3,000 professionals, 400 leaders, and 100 coaches. They launched the PACE Experiment Academy to spearhead experimental design practices applicable to both immediate and future innovation. This initiative enhanced efficiency, adaptability, and customer-focused development throughout the organization. It allowed the bank to streamline operations by incorporating agile methodologies, thus reducing the time and costs tied to product development, speeding up its digital transformation, and facilitating quicker scaling of new services. The bank improved its ability to respond to market shifts and seize revenue opportunities by introducing relevant products faster than conventional banking practices. The success of PACE has led to the creation of a dedicated innovation division that merges Lean Innovation techniques with larger digital transformation strategies, fostering new ventures and partnerships aimed at sustainable long-term growth. This new strategy has not only improved customer satisfaction but also reinforced the bank’s status as a leader in financial innovation.

Digital Transformation in a Global Biotech Firm

Roche

Roche, the largest biotech company globally, aimed to speed up its digital transformation to enable its network of laboratory partners to succeed in a software-driven economy. Moves The Needle collaborated with leadership and specialized teams to implement Lean Innovation, resulting in the development of a Lab Integrator Platform based on market-driven evidence, allowing for swift strategy execution and a groundbreaking industry solution. Our work included transformation consulting, expert training, and Lean Innovation coaching through a seven-team cross-business structure that identified and incorporated customer needs to create a real-time data and insights platform. Global teams from various areas such as data management, customer engagement, deployment, and commercialization carried out customer empathy interviews and experiments to validate hundreds of assumptions, generate market evidence for a feasible solution, and identify technologies for platform architecture, securing necessary resources to advance—all within just 90 days. Additional achievements included establishing an end-to-end digital platform framework, defining components for a cohesive view of customer environments and data, creating data governance standards, and outlining a roadmap for delivering a transformative industry solution. Leadership developed new skills for fostering a learning-oriented approach among teams. We enhanced cross-functional team capabilities by enabling critical interdependencies for parallel work, effective communication, and shared learning across multiple time zones. This initiative underscored the importance of customer-driven innovation and evidence-based decision-making for organizational transformation, fostering expertise in agile methodologies, rapid testing, and building customer empathy.

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Moves the Needle delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

AI Strategy & Roadmap Consulting

LLM Integration & Prompt Engineering

Custom AI Chatbot Development

Generative AI

Custom Web Application Development

Product Design

Operational Process Consulting

Change Management Consulting

Locations

Headquarters

2259 Manchester Avenue

Encinitas, California, United States 92007

+13236279881

Headquarters

8028 Kentwood Avenue United States 90045

Los Angeles, California, United States 90045

+13236279881

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