Pure is a sex-positive dating app seeking to expand its identity beyond a mere 'hookup-only' label by enhancing its cultural credibility with initiatives like Pure Queens. After limited success with another agency, Pure partnered with us to reshape its narrative and elevate brand visibility. Our strategy involved aligning with prominent themes such as Bisexual Awareness Week and Body Acceptance Month, initiating data-driven campaigns featuring compelling insights, and capitalizing on seasonal opportunities like Halloween and travel trends. We also executed a focused PR campaign to highlight Pure Queens. These efforts culminated in coverage across major outlets including CNBC, Mashable, and Cosmopolitan, millions of views, increased referral traffic, and inclusion in top dating app lists, thereby substantially strengthening Pure's public image and brand recognition.