Rebranding of an International Programming School
Alongside the Algorithmics team, we introduced the term “Hooligan Curiosity” to encapsulate the school's fundamental values: game-based education, a student-centered teaching method, and the encouragement of students' innate interests. This idea led us to formulate a new, "cosmic" vision for the future school. Vibrant characters, striking avatars, and captivating graphics blend various styles and a spectrum of colors, bringing the Algorithmics universe to life and transforming it into a welcoming and enchanting environment for learning and play. Given the school’s complex range of offerings, we established a design system where each faculty is represented by a unique geometric shape, and each course features its own design subsystem, including a distinct color scheme, an exclusive avatar, and a variety of small characters. Additionally, we crafted icons, patterns, backgrounds, sample photographs, and mini-illustrations tailored to each course. A cohesive design is achieved through an original illustration style and shared design elements like graphics and fonts. We developed a comprehensive style guide and brand book for the widespread Algorithmics franchise, granting the brand a fresh, unique identity, a complete set of design resources for implementing this new look across its global network, and a clear vision for the evolution of the design in the future. Behance Case: https://www.behance.net/gallery/145043791/Algorithmics