Motif Brands

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Overview

$25,000+

Min Project Size

2 - 9

Employees

2011

Year Founded

ABOUT MOTIF BRANDS

Transforming brands beyond business with Rebrands

Motif Brands — Elevating Brands Beyond Business™ Motif Brands, a California-based rebranding agency, specializes in creating innovative and award-winning brands that transform organizations. Their unforgettable rebranding efforts cultivate loyalty and drive remarkable results. Founded by Reilly Newman and Scott Saunders, Motif rebrands businesses by utilizing brand strategy, design, and psychology to unlock profitable growth for small enterprises. They have had the honor of rebranding a diverse array of clients, from startups led by founders to well-established family-owned businesses with over a century of history, enhancing their market perception and establishing a strong, distinctive presence for years to come. The transformation these companies undergo goes beyond just award-winning designs; it’s about creating strategic rebrands that capitalize on their strengths and perceived values among their target audience. Reilly Newman’s Positioning Flywheel™ facilitates a step-by-step rebranding journey in line with the Motif Method, aimed at achieving business outcomes for every client they assist. Reilly and Scott also authored the bestselling book "Brandy: 101 Sips of Wisdom For Attaining A Successful Brand" and launched a companion podcast titled "Brandy," which features insightful discussions on brand marketing and ranks in the top 3% of global podcasts.

Languages Spoken

EnglishSpanish

HIGHLIGHTS

$25,000+

Min Project Size

2 - 9

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

65% Brand Identity Design

35% Logo Design

About the Team

OUR STORY

Our Narrative Motif Brands gives companies a distinct advantage by elevating their brands through exceptional creativity. They create remarkable rebranding experiences that build loyalty and drive outstanding outcomes. Founded by Reilly Newman, Motif Brands is grounded in strategy, behavioral science, and design principles. With Scott Saunders as the Brand Designer, Motif Brands has successfully revitalized numerous businesses through impactful rebranding efforts.

TEAM PHOTOS

Portfolio

Podcast Branding and Logo Design

Eric Jorgenson's Smart Friends

Developing a lifestyle brand that embodies the hopeful vision shared by a community of scientists, technologists, and futurists. Eric Jorgenson, a prominent author, speaker, investor, and podcaster, is recognized as a leader among deep thinkers. The audience he has gathered appreciates his insightful curation of topics and discussions. Although Eric initially built a substantial personal brand, the evolution into a business required a cohesive identity for future endeavors, including writings, investor funds, newsletters, podcasts, and more. This brand needed to resonate with the audience's interests while accompanying them on Eric’s journey as he advances in his career. Guided by strategic direction, the design for Smart Friends incorporated key elements deemed impactful based on their visual appeal and associations for the audience. The circular icon suggests movement, enhanced by the dynamic effect of the speech bubbles, while the three bubbles form the shape of an eye with a sparkling pupil. This imagery symbolizes observation and insight, with the sparkle representing hope and kindness. The intertwining speech bubbles signify the contributions of various speakers, emphasizing the importance of listening within the Smart Friends community. Their connection illustrates the seamless blend of multiple conversations and viewpoints among members.

Pharmacy Branding

Cayucos Pharmacies

Enhancing a pharmacy through brand identity design and strategically promoting its expertise in pharmaceutical compounding to boost profitability. **THE CLIENT** A prominent independent pharmacy that handles both prescription and compounding orders. **THE CHALLENGE** Independent pharmacies face difficulties as insurance companies reduce costs. However, this pharmacy specializes in pharmaceutical compounding. The challenge lies in creating awareness and educating patients about the compounding services that benefit both them and the pharmacy. **THE STRATEGY** By further emphasizing the pharmacy's compounding expertise, we can differentiate it from larger competitors while enhancing profitability through superior compounding products that better serve patients. **THE DESIGN** In contrast to large retail pharmacies, the design should highlight the traditional roots of the pharmacist's craft. It needs to convey trust and professionalism without appearing clinical or cold. **THE CREATIVE SOLUTION** By drawing on the true craftsmanship of pharmacists, the brand's identity centers around the iconic mortar and pestle. This highlights the care and artisanal nature of traditional compounding while aligning with the new strategic direction of the business. The icon's geometric and mathematical elements reflect the precision of professional services. The wordmark complements the varying line widths of the icon while incorporating a coastal vibe that resonates with the local area, proudly emphasizing the pharmacy's independence. **THE RESULTS** The business name and brand are now positioned for future growth and direct-to-consumer sales. In the short term, the pharmacy has experienced a significant increase in compounding orders and enhanced brand recognition.

Interior Designer Branding

Honeycomb Home Design

Assisting a specialist in further honing their distinctive skill set. A complete case study is available at: https://motifbrands.com/portfolio_Honeycomb.html **STRATEGY** By strategically repositioning the brand, we help the interior design firm enhance the value of their client interactions, increasing the perceived worth of their services. This tactic not only further specializes the brand but also fulfills the goal of differentiating our client from competitors in a crowded marketplace. **DESIGN** Creating an identity design aligned with our strategic objectives was crucial for developing a brand that effectively communicates to the intended audience. The minimalist wordmark design, paired with a distinctive hexagon shape, forms an appealing visual that is both scalable and highlights the appealing imagery of the brand name. It possesses a modern touch while also embodying a timeless quality, aligning with the business's interior design style. By expressing this aesthetic, we help the brand connect with those who value this essence and appreciate the warmth, stability, and professionalism conveyed by the logo and identity design. **CREATIVE SOLUTION** By further specializing the brand, it not only stands out from the competition but also provides greater value. The brand strategy, combined with a complete identity design, offers a cohesive experience centered on reinforcing both the business model and the brand’s positioning. **RESULTS** We have received numerous compliments regarding the thoroughness of our branding. Bringing our pamphlets, branded cards, and marketing materials to meetings with potential clients and witnessing their positive reactions to our attention to detail during these initial encounters has been incredible. In a creative industry, this level of detail creates a lasting impression on our clients! – Ariana Lovato, Owner

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