Web Design, Paid Ads and Digital Strategy Consulti
Sanditex is a family-owned fabric store that has been serving customers for 33 years. However, it wasn't until 2014 that they established their Facebook business page, and in 2017, they began to view the internet as a viable sales channel. We began collaborating with Telas Sanditex at the end of 2019, initially refining their Google Campaigns, which were managed by another agency but poorly targeted and lacking in strategy. We also took charge of their Facebook Ads and assisted with their content and organic sales strategy. At that time, they were already generating sales through organic reach on their Facebook page and in Facebook Groups. We organized their sales funnel and provided tools to help management monitor the performance of their customer service agents, marking a significant milestone for them. Subsequently, we concentrated on expanding their audience to enhance the effectiveness of their organic strategies. As sales grew, we introduced new platforms like Pinterest and increased the ad budget to broaden coverage through Google Display and YouTube Ads. Previously, most sales were made externally via chat and messenger conversations, but for the client to grow, this had to change. In 2020, we launched a new website for the client, which converted at ten times the rate of the old site within the first few months. Given the unique nature of this client’s market, which requires substantial pre-sale customer service even for e-commerce, we customized each channel to integrate and track chat options. This has been crucial to their success and has also improved how our client tracks sales agent performance, providing agents with better tools to work more effectively and enhancing the overall health of the business.