The Moonlighters

Our Approach Drives Financial Growth STEP #1 - Comprehensive Evaluation We only work with clients who can truly benefit from our methods. This is a firm policy, as growth is our key criterion. STEP #2 - Implementation & Automation We make adjustments in scripts, timing, bidding strategies, etc. On the day of launching, we don’t discard your existing ads like many other agencies do. Instead, we quickly identify the profitability within them. Our goal is to achieve almost immediate enhancements by tweaking settings such as audience observations, bid adjustments by time of day or location, platform/device bidding, conversion tracking, and attribution. The best part is that we design custom scripts and automations to keep these processes current and maximize your returns. STEP #3 - Audience and Creative Exploration If you're relying on common “best practices” like broad match searches, wide audiences, or running ads continuously, you might be squandering your ad budget. We apply a manual approach reminiscent of strategies used in 2012, when Facebook and Google were first beginning to scale. This method requires significantly more effort and analysis, but it consistently leads to superior results. STEP #4 - Refinement and Iteration Our creative process is highly iterative. When we discover something effective, we fully commit to it. Our objective is to identify patterns in the creative data and offer detailed recommendations, ensuring that every advertising dollar is spent solely on the highest-performing ads. STEP #5 - Expansion Having launched, refined, automated, tested, and iterated, it's time to enjoy the fruits of our efforts. Our strategy for scaling without compromising your ROAS or CPA involves developing new scaling campaigns that do not affect your existing successful ones. This allows us to gradually increase your advertising spend daily, maximizing results efficiently.