Every journey matters to
Teralytics
Creating a customer-focused website for a company revolutionizing transportation's future. The task was to develop a scalable, CMS-driven website for Teralytics, a rapidly expanding Swiss firm utilizing big data to enhance the planning, execution, and tracking of travel journeys. We began with a strategic planning phase, engaging in several discussions in Zurich with key stakeholders to determine the structure, appearance, feel, and functionality of the new Teralytics site. We then produced an initial series of page designs that catered to the identified target audiences while aligning with the agreed-upon structure, content, and branding. These designs evolved the existing brand guidelines to fit Teralytics in a digital context. After presenting the initial designs and gaining approval for the new direction, we proceeded to create a comprehensive set of interactive prototypes for both desktop and mobile platforms. With the structure, content strategy, and designs finalized, we advanced to building a sleek, search engine-optimized, user-friendly website that features rich media. Utilizing our adaptable block-based content management system powered by WordPress, Teralytics can fully manage their content, which fits within our established design parameters, ensuring a consistent user experience that aligns with their brand. Given Teralytics' operations across various regions, the website supports multiple languages. The site and CMS are available in English, German, Italian, and Spanish. "We partnered with Colin and the Monogram team to create a new website for Teralytics. Their impact on our brand and digital presence has been positive, and the website is built to adapt alongside our business. The online data dashboards have also become a significant asset." — Maya Zupan, Head of Marketing and Communications, Teralytics.