Gas Data
WHAT THEY NEEDED: They aimed to enhance their profile within their target market by increasing awareness of their presence at the Geotechnica and UKAD & Biogas exhibitions among both existing customers and potential clients. Their goal was to leverage communication channels to promote their exhibition stand and conference participation, thereby driving visitor engagement, maximizing new business prospects, and improving the return on investment from their trade show activities. They sought to strengthen engagement with prospects and customers, foster relationships, and enhance their brand image within the industry. Additionally, they required support in cleaning and managing their current prospect data on a live CRM platform to facilitate cost-effective marketing communications and track prospect activities for future marketing initiatives.
WHAT WE DID: We cleaned, organized, and populated all existing data for Gas Data within the Momentum CRM platform, creating a dedicated database. We used our email marketing platform to develop responsive emails tailored for each exhibition, ensuring the message reached the right audience. This resulted in a 4% click-through rate on delivered emails, driving traffic to the Gas Data website, helping identify areas of interest among prospects, building prospect portfolios for targeted future communications, and recording all activities within the CRM platform. Our efforts increased interest in Gas Data as a company and generated specific product inquiries, leading to heightened foot traffic at both exhibition stands and the conference, thus enhancing the sales pipeline, gathering leads, and increasing conversion potential.