SEO & WordPress development for technology company
**Background**
TrustID, an expanding ID verification services company located in Reading, recognized that their website was hindering their growth. They needed a refreshed design to better showcase their enhanced service offerings. After conducting market research and preparing a project brief, they selected MMD to assist in redesigning their website. The existing site was slow and challenging to update, and they aimed to enhance the user experience with clearer messaging and easier navigation. In February 2021, MMD commenced this project.
**What We Did**
Through workshops and interviews with key stakeholders, MMD discovered important customer segments, their needs, the path to becoming a client, and the digital "touch points" in that journey. We analyzed popular search terms and used these insights to design and develop the new website. After launching the site, we continued to optimize and refine it to further boost user engagement and performance based on agreed-upon metrics.
**The Results**
We are particularly proud of the outcomes from our collaboration with TrustID, and they share our satisfaction. We created:
- A modern, inviting website design
- A significantly faster, mobile-friendly site that is fully optimized for search and much easier for TrustID to manage
- A 140% increase in website visitors
- A 231% rise in inquiries, along with a notable enhancement in their quality
- A top Google ranking for "ID verification service" and appearances on the first page for 51 additional critical search terms
- A very satisfied client!