MK+2 | The Branding Membership

For MK+2 | The Branding Membership

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Overview

$5,000+

Min Project Size

2 - 9

Employees

2019

Year Founded

ABOUT MK+2 | THE BRANDING MEMBERSHIP

The Branding Membership®

We create both visually appealing and practical brands. Our approach to brand design is strategic, positioning them in competitive markets while emphasizing the importance of building genuine connections between the brand and its audience.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

15% Brand Identity Design

10% Logo Design

8% Brand Guidelines Development

5% Marketing Collateral Design

3% Packaging Design

2% Social Media Graphics & Templates

2% Infographic Design

5% Graphic Design

Portfolio

ShopLatinx | Unlimited Graphic Design

ShopLatinx

CHALLENGE Shop Latinx is an innovative marketplace founded by a Latina woman aimed at increasing the visibility of Latino brands in North America. Its mission is to support the economy and promote emerging Latin brands, targeting not just the Latino community but various groups across the region. GOAL The aim was to establish a highly responsive brand that embodies the essence of Latinx culture while crafting a modern and appealing identity for new markets. Initially, it started as a fashion brand, but it needed to incorporate Latinx tradition and passion without resorting to stereotypes or straying from the fashion industry. SOLUTION The outcome is a vibrant, local brand poised to highlight Latinx strength and make a mark in the North American market, shining a light on emerging and specialty brands. Its identity combines traditional aspects of American Hispanic culture with contemporary elements, resulting in a brand that resonates with this community. A first look reveals a multicultural, colorful, and folkloric brand that captivates the audience.

Jambys | Unlimited Design

Jambys

CHALLENGE: Jambys, a well-known loungewear brand, aimed to develop a robust graphic system that embodies its identity of high quality, comfort, and fun. They wanted to incorporate certain elements that align with their concept across new brand applications, including billboards, websites, campaigns, illustrations, and email designs. GOAL: Build upon the existing base concept for the designs and gradually refine them to meet the brand's requirements, always showcasing a lifestyle that balances playfulness with exclusivity while preserving the brand’s identity. SOLUTION: By introducing textures and patterns, we transformed a simpler design into a more engaging one, creating a new series of illustrations for both digital and physical platforms that capture users’ attention through more intricate designs. Additionally, we made slight adjustments to the typography to enhance its elegance and convey exclusivity while still retaining a playful touch.

Peachy Patients | Branding

Peachy Patients

Peachy empowers patients and healthcare providers to take back control of the patient's overall health journey. At some point, financial interests began to overshadow patient care as the primary concern within the health system. As a result, decision-making regarding patient healthcare has been taken away from patients and their providers. Together with the Peachy team, we confronted these shifts to create a patient-focused platform. We developed an inclusive, engaging, and transparent visual identity that allows patients to clearly understand their experiences within the healthcare system. Consequently, we successfully crafted a welcoming brand for all users, utilizing various visual elements to ensure an empathetic experience for patients.