We assist ambitious startups and innovative enterprise teams in transforming intricate concepts into user-friendly, high-performance digital products. We collaborate with individuals who build rather than merely manage, who value user experience (UX) logic as much as they do delivery speed, and who view design as integral to product development rather than mere decoration. Established in 2017, we've partnered with over 25 startups and prominent brands such as Lenovo, Medallia, and the National Bank of Ukraine. Our clients have collectively secured more than $50 million in funding, but our primary focus is on the value their products deliver to real users. Why do we focus on products? Because they are challenging. They require systemic thinking, robust logic, and unwavering attention to user experience. These aren't just landing pages, but rather ecosystems, which we find exciting. We thrive on complexity and on understanding the “why” behind each project. Why startups? Because they are the catalysts for change. Startups exist at the crossroads of technology, purpose, and action. They take risks, seek clarity, and defy conventional norms, making them our ideal partners. We collaborate with founders who prioritize building over managing. How do we operate? We're not a conventional design agency, nor an outstaffing or outsourcing entity. We function as a product design team, thinking, planning, and executing as product owners. Our clients don't receive random designers, but instead, a cohesive product team that always includes an Art Director to ensure strategic UX considerations and product clarity. Our designers don’t just create screens; they develop systems, processes, and rationales. We maintain a smooth, transparent workflow through effective coordination and ongoing communication. Our approach is structured yet adaptable, fitting your pace, team configuration, and product stage. We are candid about what works and what doesn’t—true partnership involves honest feedback. We prioritize results over mere deliverables, challenging assumptions and asking important questions while remaining engaged with the product long after the initial design phase. Sincerely, Slava Trofymov Founder, CEO & Art Director at Minimal