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Mindful & Good

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Overview

10 - 49

Employees

ABOUT MINDFUL & GOOD

Sustainable Branding, Packaging & Web Design

Mindful & Good is a B Corp Certified design studio focused on crafting meaningful brands that promote positive change. They partner with businesses in the natural, organic, and purpose-driven sectors, including food and beverage, health and wellness, and sustainable living. Their clients range from new startups to Fortune 500 companies, and they create engaging brands that capture attention, broaden perspectives, and foster purpose and success. Their services include brand identity, brand positioning, brand strategy, illustration, logo design, naming, packaging, photography, product development, and website design. They have expertise in various industries such as clean beauty, consumer packaged goods, food and beverage, health and wellness, mind, body and personal care, natural and organic products, plant-based initiatives, regenerative agriculture, sustainable brands, and upcycled food.
LANGUAGES SPOKEN
English
HIGHLIGHTS

10 - 49

Employees

Services
Focus
Industries
Clients
Services Provided
60% Brand Identity Design
30% Packaging Design
10% Graphic Design
100% Web App UI Design

About the Team

OUR STORY
Mindful & Good is a B Corp Certified design studio founded by Rachel Martin, an award-winning designer passionate about sustainability. The studio partners with purpose-driven businesses to craft impactful brands through strategic, honest, and creative design solutions. Their services encompass brand identity, packaging, print, and digital experiences, focusing on sustainable material selection and high-quality design that inspires positive behavioral change. Guided by a commitment to social responsibility and mindful creativity, they develop cohesive brand systems rooted in authenticity and sustainability. Mindful & Good aims to challenge the status quo by using design as a force for good, fostering cultural shifts and delivering meaningful, lasting impact for both people and the planet.
TEAM PHOTOS
Mindful & Good team photo 1Mindful & Good team photo 2

Locations

Headquarters

361 Viburnum Way Ct

Charlotte, North Carolina, United States 28208
Goodisnotgoodenough.