Logo design, web-dev & digital marketing for SMC
Milestone undertook a complete rebranding for the Sydney Masonic Centre, which encompassed a new logo, identity, website, and marketing strategy. For the fresh identity, Milestone was inspired by the building's architectural features, utilizing the colors and shapes associated with its distinctive brutalist design. This was complemented by a wordmark that incorporates linear elements inspired by the timber and concrete formwork present in the venue's magnificent interior. The revamped color palette is bold yet neutral, featuring navy, charcoal, wheat, and platinum, which reflect the materials and textures within the building. The new website is designed with a user-friendly interface that allows easy navigation to event types, spaces, and catering options, with landing pages offering 360-degree views of each area. The site has been optimized for mobile and is also enhanced for search engine visibility. We handle year-round B2B marketing for the venue, aiming to attract quality leads. Our marketing efforts yield approximately 200,000 industry-specific impressions annually, achieving an average click-through rate (CTR) of 2.6% and generating around 600 quality inquiries for venue hire each year on a limited marketing budget.