Spinn
When Roderick De Rode initially approached us with his Spinn prototype, he expressed his desire to create one of the largest coffee communities to compete with established brands. We were excited by the challenge. In 2016, Spinn came to our office from their Amsterdam headquarters to meet with our key team members. Shortly after this meeting, we were chosen as their creative agency, entrusted with developing an innovative product launch campaign. At that time, the company was just starting out and had no established brand. As a result, we played a crucial role in shaping the initial content and messaging. The first eight weeks of our collaboration were intense as we aimed for perfection, dedicating countless hours to writing and refining during the creative process. Ultimately, we developed a plan that outperformed most campaigns of that period— a narrative that caught the attention of the press, bloggers, and social media, as well as the target Spinn customers. Our hard work yielded significant results, with Spinn garnering over $10 million in pre-orders. This highly successful campaign generated buzz and attracted the interest of experienced investors and coffee enthusiasts. We continue to collaborate with Spinn on various marketing projects, including video and photo content, as well as performance marketing and media buying on platforms like Google and Facebook.