Migration Marketing

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

ABOUT MIGRATION MARKETING

Brand evolution begins here.

Migration Marketing is a specialized brand consultancy focused on longevity, aging, and wellness. We collaborate with organizations that are enhancing the science of improved living, assisting them in defining their brand, telling their story, and distinguishing themselves in a fast-changing market. By thoroughly exploring each brand's unique characteristics, we identify the key factors that set it apart. We help our clients strategically utilize these competitive strengths to drive their growth. Through customized strategies and practical insights, we ensure that brands not only stand out but also prosper, optimizing their profitability and influence while achieving sustainable growth.

Tech Stack

WordPressDrupalWixAdobe Experience ManagerSquarespace

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Brand Identity Design

15% Packaging Design

15% Graphic Design

About the Team

OUR STORY

Our Narrative We provide a distinctive combination of knowledge and skills that enables us to effectively navigate you through the branding journey. Each team member boasts more than 20 years of experience not just in branding, but also in the sectors we support. We have collaborated with Fortune 500 companies, rapidly expanding startups, and pioneering brands that are transforming how we age and live.

TEAM PHOTOS

Portfolio

NephroSant Branding + Web

Unknown

Situation: Crafting the visual and verbal elements that represent a brand requires time and thoughtful planning. For startups, time is often a limited resource. NephroSant, a biotech firm focused on innovative diagnostic tools for the early detection of kidney disease risks, approached Migration Marketing with a dilemma. They needed assistance in quickly establishing their brand identity and launching an updated website. Approach: Aware of the urgency, we collaborated with NephroSant's marketing, sales, and executive teams to conduct a two-day brand discovery workshop. During this session, we assessed the current NephroSant logo and branding, determining which elements should be retained and which could be changed. We also crafted a mission statement and vision statement, vital components for a rapidly expanding organization. Following the workshop, Migration Marketing created an enhanced brand identity and guidelines for NephroSant, incorporating essential branding principles for all communication points. Success: Migration Marketing successfully developed a refreshed brand identity for NephroSant and promptly implemented this new aesthetic on their corporate website. Consequently, the site was launched in time for important investor meetings and industry conferences. For the complete case study, visit: www.migrationmarketing.com/work/nephrosant/

HMNC Packaging

Unknown

**Situation:** Numerous brands offer macadamia nuts, and most emphasize a story rooted in Hawaiian heritage. Consequently, the Hawaiian Macadamia Nut Company sought assistance from Migration Marketing to create a distinctive macadamia nut brand that would stand out in a saturated market. **Approach:** We commenced with a thorough competitive analysis to gain insights into the strategies of other brands. This assessment allowed us to pinpoint the unique niche that the Hawaiian Macadamia Nut Company could claim and protect. After an extensive naming process, we chose the name "Pono," which signifies alignment, righteousness, and balance in Hawaiian. We then crafted brand guidelines and a visual identity system for the Pono brand that can be utilized across all future marketing efforts. **Success:** The detailed research and packaging development we undertook created a clear and sharply defined space for the Hawaiian Macadamia Nut Company to introduce a new product. For the full case study, visit: www.migrationmarketing.com/work/hawaiian-macadamia-nut-company/.

FIORA Branding + Packaging

Unknown

Situation Solaris Paper, the producer of FIORA® paper products, aimed to assess market opportunities to evaluate the potential for broadening their current product range. To facilitate this research, they requested our assistance in creating multiple packaging designs and prototypes for testing purposes. Approach We began by compiling a thorough list of research partners to assess according to the project's objectives. Vendors were rated using a scorecard that considered research methods, timelines, costs, and their capacity to meet client-focused priorities. After choosing a vendor, we developed a variety of distinct packaging concepts informed by our landscape analysis and in-depth category research. Our designs were crafted to capture attention on store shelves and differentiate FIORA® from rival products. Once the research phase was complete, the client selected a top concept to move forward with brand development. We then established comprehensive brand guidelines that encompassed the brand narrative, tone, messaging, and all visual elements, including typography, icons, photography, and color schemes. Success FIORA®'s updated packaging is currently in the development stage and pending final approval before being launched to retailers across the country.

6 more projects