the midnight oil group
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Overview
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2 - 9
Employees
2012
Year Founded
ABOUT THE MIDNIGHT OIL GROUP
we're always working. and we like it that way.
The Midnight Oil Group is a marketing agency based in Detroit that caters to businesses and organizations of all sizes and from various sectors. Whether working with startups, entrepreneurs, established brands, or large nonprofits, they have partnered with a diverse clientele, including lawyers, healthcare providers, musicians, restaurants, reality TV personalities, fashion designers, mobile app developers, and retail shops. Regardless of the client's stage in brand development, their goal remains consistent: to craft and cultivate the brand’s identity, sharpen the messaging, and strengthen the brand’s visibility. What sets the Midnight Oil Group apart is its all-inclusive service offerings available in one place. This approach is fundamental to the agency’s philosophy, as they believe that marketing and communications are most impactful when all components operate cohesively with a consistent brand message. Based in Birmingham, Michigan, the Midnight Oil Group collaborates with local businesses as well as brands from across the country.
Languages Spoken
English
HIGHLIGHTS
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2 - 9
Employees
2012
Year Founded
Services
Focus
Industries
Clients
Services Provided
18% Graphic Design
25% Brand Identity Design
7% Marketing Collateral Design
20% Social Media Marketing
20% Content Marketing Strategy
10% Digital Strategy
About the Team
OUR STORY
The Midnight Oil Group was founded by partners Deanna Backos and Lauren Maiman, inspired by their experiences witnessing fragmented marketing efforts across agencies and in-house teams. Observing that disparate functions like advertising, PR, and social media management often lacked coordination, they crafted an integrated approach that treats brands holistically. Their process begins by building a strong foundation, defining clear goals, and developing tailored strategies, followed by comprehensive implementation spanning advertising, digital marketing, SEO, and more. They emphasize continuous management through data analysis and refinement to sustain results. With a creative, data-driven team and over 40 years of combined expertise, they personally oversee each client account, ensuring focused, purposeful marketing that propels brands forward from startup to legacy status.
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+
Average Hourly Rate
$50 - $99/hr