Micael Roche

I am a Google Ads Expert with a comprehensive background in full-stack web development, programming, and graphic design. I have successfully assisted numerous businesses in investing in Google Ads, achieving a positive Return-On-Investment (ROI), and optimizing their account performance. Here's what I can offer: 🧩 **PLANNING & STRATEGY** I evaluate the data and relevant factors to develop the best action strategy. Based on this strategy, I create an actionable plan that guides the initial growth of the account. I remain flexible, adjusting the plan according to trends and pertinent data to help the account achieve its maximum potential. ⚙️ **ADVANCED TRACKING** As a full-stack developer and programmer, I can implement advanced conversion and event tracking across various platforms. If feasible, I can also establish Enhanced Conversions to enhance Google Ads’ user targeting capabilities. 🎯 **INCREASING PPC ROI** I have assisted several businesses in nearly doubling their monthly conversions, lowering their average Cost Per Engagement (CPE) and Cost Per Acquisition (CPA), while boosting their conversions, Conversion Rates (CVR), and ROI. 📝 **CREATIVE COPY** I create engaging copy and utilize headline and description pinning tailored to their bottom-of-the-funnel (BoFu), middle-of-the-funnel (MoFu), or top-of-the-funnel (ToFu) target audiences, adjusting the pinning strategy based on the marketing funnel. 📊 **ACCOUNT MANAGEMENT & OPTIMIZATION** As a certified Google Ads Specialist, I have enabled all my clients' accounts to maximize their potential for their specific investments. 🐉 **PROBLEM-SOLVING** I possess an uncommon ability among many advertisers and developers; rather than sticking to familiar methods, I explore innovative solutions. I've restructured accounts that resulted in tripling conversions and sales for my clients. If you're looking to enhance your PPC marketing efforts, feel free to contact me for a complimentary consultation!